Broadway Theatre
The Broadway Theatre (formerly Colony Theatre, B.S. Moss's Broadway Theatre, Earl Carroll's Broadway Theatre, and Ciné Roma) is located at 1681 Broadway, near the corner of West 53rd Street, in the Theater District of New York City. It is one of only five playhouses that front on Broadway itself. It has 1,765 seats across two levels and is operated by The Shubert Organization.
The theater was designed by Eugene De Rosa for Benjamin S. Moss, who originally operated the venue as a movie theater. Its large stage was built to accommodate an orchestra to accompany silent films. The original façade and the interior were originally built in the Italian Renaissance style.
It opened on Christmas Day 1924 as B. S. Moss’s Colony and was originally leased to Universal Pictures Corporation. Here the Walt Disney’s Steamboat Willie, later known as Mickey Mouse, was introduced on November 18, 1928.
The house was reformed to a traditional theater and reopened as the Broadway Theatre on December 8, 1930, but in 1940 it was again dedicated to motion picture exhibition, and offered the premiere of Disney’s Fantasia November 13, that year. The following years, the house had several operators, switching between hosting legitimate shows and movies.
In 1940, Shubert brothers bought the venue and it returned to legitimate stage production and, except for a brief stint as a Cinerama movie theatre in the 1950s, has remained in the business of showcasing live theatre ever since.
In 1990, a 35-story skyscraper, a green-gray granite office building at 1675 Broadway, was constructed above the theatre and the its façade was also clad in polished granite.
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The Theatre as the Colony in 1927.
Broadway Theatre at 1681 Broadway, corner of West 53rd Street (Google Street View, 2017). Below, interior of the theater (photo by Laura Jones). The musical the Little Prince ran in 2022.
The Broadway Theatre and its old marquee in 1963, showing the musical Tovarich with Vivien Leigh and Jean-Pierre Aumont.
The interior in the old times.
Broadway Theatre