Evelyn Hotel, East 27th Street, NoMad

This historic Beaux Arts hotel is located at 7 East 27th Street, between Fifth Avenue and Madison Avenue, in NoMad. It originally opened as Hotel Broztell, in 1905. In the early 1990s, it was known as the Gershwin Hotel, named after U.S. composer George Gershwin. In 2014, Triumph Hotels took over the venue and, in 2017, following a multi-million dollar renovation, the name changed to the Evelyn Hotel, paying tribute to actress of the Gilded Age Evelyn Nesbit (1884-1967).

The site to build the hotel was bought in 1903 by real estate operators Campbell & Clement. The former structures were three four-story buildings at numbers 3 to 7 East 27th Street. The hotel was originally designed by William Harvey Birkmire (1860-1924), an architect from Philadelphia, who came to New York City in the 1880s. The Hotel Broztell, opened on November 15, 1905, with 250 rooms. Frank A. Brokt was the proprietor.

In 1934 Columbia University bought the Hotel Broztell at an auction and sold it just two years later, in 1936. That new owner, Latham Hotel Realty Corp., renovated the premises and connected the Broztell and the Latham Hotel on East 28th Street internally. In 1941 the ground floor was altered by architect Sampson Gray to create a storefront.

In 1992, Urs B. Jakob acquired the hotel, separated from the Latham Hotel. The Hotel Broztell was renamed Gershwin Hotel and it was gradually converted into a dormitory-style hostelry. In 1914, Triumph Hotels acquired the hotel, which underwent a complete renovation, adopting concepts of the Art Nouveau style of the early 20th century. It opened in 2017 as the Evelyn Hotel.