1600 Broadway Building, Times Square

The building at 1600 Broadway. Photograph shows the northwest corner of Seventh Avenue and West 48th Street. Photo by Wurts Brothers taken on December 29, 1944.

Source: Photographic views of New York City from the collections of the New York Public Library.

The 10-story building facing Times Square (1600 Broadway), also known as Studebaker Building, was erected in 1902, when the area was known as Long Acre Square. It was an office building designed by James Brown Lord, who also designed Delmonico's Restaurant.

From 1923 to 1937, it was home of Fleischer Studios Later, the original façade of the first two floors was modified to house the Howard clothes store. The building was demolished in 2004 to make way for a 25-story apartment tower.