Billboards in Times Square

This is Times Square, looking south from the junction of Broadway and Seventh Avenue. Date based on events advertised in billboards and buildings. Source: Vintage postcard from Columbia University Libraries.

The Times Building, seen in the center, was erected in 1904 and in 1963-1964, changing its external design. The old Hotel Astor was demolished in 1967 to make way for the Minskoff Building (not in this photo — construction began in October, 1968, and the first tenants moved into the building in May 1971). The 33-story Paramount Building was completed in 1926 at 1501 Broadway (tallest building on the right).

The film Krakatoa, East of Java is advertised in the Victoria, on the right. It was released on May 14, 1969, in the United States. Another film advertised, Popi is a comedy-drama film released on May 27, 1969. The old Loew's State Theatre is on the left at 1540 Broadway. It opened in 1921 and closed in 1987.

More: New York in the 1960s ►