Billboards in Times Square

Billboards in Times Square 1953

The Times Square and Broadway, looking north, in a photograph by Angelo Rizzuto (1906-1967), taken in August 1953, showing traffic, people, billboards for Admiral Television Appliances, Pepsi-Cola, and signs for Schraff's, Newman's Theatre, Capitol Theatre, and Howard. Street sign for 43rd St. on bottom right. Source: Library of Congress, Washington, D.C.