Times Square at West 46th Street

The old Times Square, north from West 46 Street, intersection of Broadway and 7th Avenue. Photo dated August 3rd, 1940. Photographer Percy Loomis Sperr (1890-1964). Source: Photographic views of New York City, from the collections of the New York Public Library.

Photograph shows streetcars, billboards, stores and shops. The old 10-story Studebaker Building (1600 Broadway) is in the center, behind the Planters Peanuts sign. It was erected in 1902 and demolished in 2004. Columbia Pictures headquarters is on the right.

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